Meet Tumelo and Charlotte in our new TV ad.
Charlotte is the first person Tumelo turns to when he is dismissed.
LegalWise has launched a new television commercial, developed in partnership with Avatar, the largest black owned creative advertising agency in South Africa.
Our journey began in early 2022 with selecting an agency partner to develop our latest marketing strategy to aid in revitalising our brand and building our reputation as a champion of justice.
The advertisement, which uses humour as a delivery mechanism, sees our lead character Tumelo challenged in decision making borne from the uncertainties of life that we all face while 'adulting'. To whom does he always turn, Charlotte, a LegalWise Legal Counsellor, demonstrating that our offering is more than just a product, it's a relationship with our people and our brand. Tumelo's uncertainty in life also provides a backdrop that illustrates how we would like to show up for you, every day!
Charlotte represents a confidante, an advisor, a champion of justice. The first person Tumelo turns to when he is dismissed, by voice note.
In addition to highlighting the people of our business, the advertisement subtly demonstrates how we use new technologies to meet your needs in a convenient way.
Avatar's own vision is to create ideas that move people. We hope that our new advertisement will entertain while delivering the message: you need a legal partner to help you navigate life's uncertainty to ensure your future success. You need LegalWise.
Once you've seen it, tell us what you think and let us know what part of 'adulting' you would like to see Tumelo be challenged with next. Getting married? Buying a house? Let us know.
Visit our Facebook and Twitter pages and our website to engage further.
Our new commercial can be seen on SABC, e.TV, DStv and YouTube.
#BeLegalWise